
The Ancient Art of Indian Craftsmanship & Manual Skills
Tradition, Bloodline & Wisdom is Power — Handmade with love in Jaipur, India
At Naturalist Inc, every piece begins as a conversation —
between hand & material, body & movement, nature & design.
Our process is slow by design. From the first sketch to the final topstitch, we believe in making thoughtfully — not for trends, but for longevity & timeless style. Natural fabrics like organic cotton, peace silk, linen are chosen not only for their beauty, but for how they breathe, age, & live with the wearer over time.
We work closely with small-batch artisans across India & beyond — patternmakers, dyers, tailors, and hand-embellishers who bring generations of skill to every detail. Each pattern is draped with precision to flatter the natural form. Every silvery thread is placed with intention, every bead sewn by hand.
Dyeing is done using traditional techniques — often with plant-based pigments — allowing for rich, dimensional tones without compromising the integrity of the fabric or the health of the maker.
Production is kept intimate. We scale carefully, not to overwhelm, but to sustain — to ensure that each piece receives the time and attention it deserves. Finishing is slow, deliberate, quiet.
This is clothing made to be worn, moved in, and passed down. Nothing is rushed. Nothing is added without purpose. The result is a kind of refined simplicity — where function meets softness, and elegance is found not in ornament, but in form.
This is a core tenant of our philosophy: To honor & preserve the art & beauty of our ancestors.
Our Indian spirit believes true luxury is genuine hospitality & sincerity. Care in how something is made, care in how it makes you look & most importantly — care in how it makes you feel.

Sprituality & Shilpa
In India, the art of making has never been merely functional — it has always carried spiritual richness.
Shilpa शिल्प, the Sanskrit word for art & craftsmanship, appears in ancient Vedic texts not just as a profession, but as a sacred act: the bringing of beauty into material form.
The Śilpaśāstras, dating back over two millennia, offer detailed treatises on garment-making, weaving, dyeing & ornamentation — rooted in geometry, proportion & ritual purity.

Design, Ayurveda & The Mysticism of the Woman
Artisans — kalākāras — were once held in high esteem by kings & queens. Their hands were seen as extensions of divine creation. Honored for their visionary & technical talent, they held prestigious positions in court.
The Rig Veda speaks of the divine craftsman Tvasht who fashions forms with wisdom — तवष्टा रूपाणि हि ततान
In the Natya Shastra, another foundational text of Indian aesthetics, the connection between form, feeling & embodiment is described with deep intentionality:
रूपमात्मनं दर्शयति शिल्पेन
Through craft, the soul reveals itself in form

Bloodline & Artistry
At Naturalist Inc, we hold this memory close. We work with artisan communities who carry these teachings forward — not in theory, but in lived practice. Some come from lineages of block-printers in Rajasthan, others from families of embroiderers in Gujarat, dyers in Tamil Nadu, or weavers in Bengal. Their work is not decorative — it is devotional. Each stitch, each pleat, a continuation of something much older than trend.
Furthermore, our work & vision enriches the lives of many.
This, I am proud deeply of.
We choose to partner with these karigars not only for their unmatched skill, but for the quiet integrity they bring to their work.
They do not cut corners.
They understand slowness.
They understand God.
Jai Shree Krishna.
शिल्पं धर्मं च सौन्दर्यं च समं लभते। — True craft unites ethics, beauty & purpose.

Modern Beauty meets Nostalgic Heritage
Our role is not to overwrite their traditions, but to amplify them — with modern silhouettes, clean lines, delicate beading, embroidery & natural fabrics that breathe with the body.
In this manner, we are carving out our own unique genre & culture — with Silk Road roots & Cosmolitan flair.
The result is a garment that carries more than beauty — it carries memory, place, dignity & respect.
In an age of speed and surface, we return to the root:
सौन्दर्यं धर्मे प्रतिष्ठितं — Beauty rests upon dharma
And so, our sincere work begins here.

Shefali Manoj Patel, Founder & CEO of Naturalist Inc
Welcome to the modern day culmination of my dream world: Organic Living, Metaphysical Spirituality, The Queen of The Silk Road & Ancient Magic rooted deeply in Nature — The ultimate designer.
I am in love with Style, not fashion. I’ve seen street vendors with more authentic style than millionaires. I believe in choosing peace and comfort over & over. In proudly passing down your jewels & dresses to your daughters, creating quality, craftsmanship & moral integrity that will be passed down through generations of your bloodline.
I believe in honesty & authentically being yourself in any room you walk into. Choosing peace over & over again. That’s why I wake up with a smile & go to bed with a smile. If you buy less & choose Naturalist Inc — I hope you do too.
Effortless elegance & cool — Easy, Breezy, Interesting, Old-worldly, Cosmopolitan, Relaxed, Chic — Magic.
Love,
La Femme Mystíqa