Thoughtfully curated, Elegantly Designed.
An Ode the Goddess herself — Nature.

Luxury is a bit elusive — and I like that. Cultivating an air of Mystérieuse — A bit of playful cheekiness — is essential to creating an interesting story. Life, after all, is not a dress rehearsal. It is meant to be devoured like a juicy mango.
An ode to divinity herself, I have been dreaming of this collection since I was 7 years old. To honor the sacred & wild divinity that lives inside a woman. This is a tale of the Séduisante — Her secret fantasies & untold longings — the tangible culmination of her vulnerability, sensuality, magnetism & wild power.
Oh, and living life on the edge — feminine chaos — to do a dangerous thing with style, is what I call art.

This is not a story of a 7th generation descendent of a Royal Indian Atelier. My story is humble, down-to-earth & unique — It's Real.
Many modern designers have a trust fund or zaddy paying for their collections. In my case, I have neither. So i’m creating my dreams based on merit, vision & feminine drive alone.

What keeps the fire of passion alive in my belly is the sheer fact that I need Women to feel like goddesses again. To honor the Feminine Energy in its purest form — Women are here to play, be silly, laugh.
When we look regal, soft, feminine, flirty & modest — We garner the utmost respect. People don’t even realize why they treat you as if you are on a pedestal — It’s a primal instinct.

I grew up as a shy, American-born confused desi Indian girl. I was too Indian for my American peers, who thought I was strange & exotic. While In India, I was too American to be taken seriously, as they thought I lacked conservative, traditional values.
It seemed I never really fit in anywhere — A Gypsy, blowing in the wind.
I understood from a very early age that fashion was instant language. Done well with proper taste, it had the ability to make people respect you, fear you — honor you.

I can say with confidence, I am a magnificent worldly curator of art & design. I think like stylist, for femininity, practicality, comfort, effortlessness & relaxed elegance. Understanding a woman's ever-changing body — like the phases of the moon — is a fundamental aspect of my work.
This is why my work is eternally inspired by the crème de la crème of rich, ancient cultures — artists, philosophers & casanovas. What fascinates me the most, however, is the way our ancestors lived traditionally — Deeply embedded in the wisdom of Nature — The Art de Vivre — which permeated every intentional, conscious choice they made.
From 100% Natural fabric selection, to Feng Shui, to aligning ourselves with Celestial Bodies and healing our bodies with the frequencies, rhythms & foods of Nature.

As it happens, I was born a creator with a keen eye with very specific tastes about what I think is distinctively cool. I had the pleasure of attending Parson’s New School of Design — Designing for iconic brands such as Ralph Lauren Runway, Vera Wang, Cushnie et Ochs, Augusta National Golf Club, New York Mercedes Benz Fashion Week, and for contributing editors to Harper’s Bazaar, Elle, Bergdorf Goodman. I worked backstage New York Fashion Week styling Russian Models & also sat front row with top magazine editors & stylists. It was truly the fantasy in my early 20s... until I realized I was living in the Matrix.

Another reason I left NYC — I adored fashion — but I hated fast fashion & The Devil Wears Prada life. I knew on the inside, people were unhappy, losing their life force energies — precious jing. There was no Holistic aspect of Fashion in NYC at the time. I was eating Sweetgreen salads everyday & getting fresh juices at my local Bodega — but I was more disconnected from Nature than I ever had been in the Concrete Jungle.
I also deeply wanted to fall in love… I believe this is the reason we are here, on Earth School. To love & be loved.

Experiencing my own full body burnout, call it Adrenal Fatigue, or just an exhaustion from abandoning my true essence in a soul-sucking job where I was underpaid & overworked. I turned to Eastern medicine for natural, holistic answers to get to the root of my ailments because the only thing western medicine was offering me was a pill, a band-aid fix.
I so deeply hated anything artificial. Anything fake. Fake friends, fake food, fake handbags, fake jewelry, to fake online presences marketing individuals as larger than life. “Fake it until you make it.” It loathed it.
Why not be Real from day one? Better to be hated for being who you truly are, then loved for what you are not. Without integrity — We are nothing.

I suppose this hatred of the fake & constant yearning for the real thing — brought about the conception of Naturalist Inc.
Growing up in boarding school in India, I had tasted real food at an early age by the grace of god & my great grandparents who were farmers.
In contrast, whatever they were feeding us in Western convention food & water was poison at best — Disrupting mental health & fertility.
It seems obvious that what we put inside our bodies is as equally important as what we put outside of our bodies — Fabrics.

The icing on the cake to fake foods was the plastic chemicals tightly suffocating our bodies in a trend called “Athleisure.” It seemed that the general population was eating chemicals & wearing micro-plastics unknowingly — They were asleep.
Meanwhile, I was dreaming of a world where I could wear sheer french silk chiffons & organic linens adorned with dangly earrings & bangles in antique diamonds — The ancestral art of adornment.
The reason traditional clothing is 100% Natural fabrics, loose, flowy, innocently erotic — Is because it allows Chi to flow.
Not only do virgin fabrics improve your health & raise your vibrational frequency but feminine silhouettes in natural fabrics are pleasing to the eye.

It is important to note, that I do live in a modern world & appreciate the technology that synthetic fibers such as Lycra can give us when it comes to performance. So with all things in life, I follow the 80/20 Rule. I choose the absolute best when I can — organic foods, fabrics — and happily indulge where I must, a lot of naughty dessert, honey, rendezvous — and a few other things I cannot mention. Ooh la la.
In active & leisurewear design, I embrace 5% performance blends for breathability and sweat-wicking properties.
That's why my brand is called Natural-ist Inc and not merely, Au Natural.
The ultimate indicator of vibrant health is freedom, fun & intuition. The ability to have a glass of wine a la piscine with good company.
We can have both. Many of us are highly spiritual, holistic, traditional individuals that want to live within modern society, not as a monk in the wilderness or as a milk-maid churning butter.
I believe in minimal or no-makeup & natural hair — to let the proper breeding speak for itself. However, a vice I will never give up is having a polished, killer manicure.

I created Naturalist to dazzle with dignity — So her elegance can linger in someone’s memory. To strike this delicate balance of heritage, freshness, mystery, lightness, innocence & sex appeal without an ounce of effort.
Silks, georgettes, chiffons compliment the Woman's natural hourglass figure. When women become more feminine — Men are inspired to become more masculine.
The essence of femininity is about being dynamic, fluid, the ability to play many roles — To be the sorceress, the séduisante & the ingenue — The goddess has many forms.

If more Women can reconnect with gardens, healing, water, the Moon & slow living — The Yin elements of life — Rest & softness, they too will remember that we are here to play — not be taken so seriously.
To laugh, find pleasure, be beautiful & enrich the lives of our community — to multiply & nurture. To be the inspiring muses, to create from a place of inspiration, not survival. To live with an open heart & become the magnet for romance you so deeply desire.
Simply put, I genuinely love life — I care about it’s people, its culture, the land, the ocean. I want it to be better for everyone & so as a designer, innovator & leader, I take that responsibility very seriously.

Dazzling Style & Craftsmanship you can pass down your bloodline.
This is why Naturalist Inc is a modern day culmination of my Dream World: Organic Living, Metaphysical Spirituality, The Queen of The Silk Road & Ancient Magic rooted deeply in Nature — The ultimate designer.
I am in love with Style, not fashion. I’ve seen street vendors with more authentic style than millionaires. I believe in choosing peace and comfort over & over. In proudly passing down your jewels & dresses to your daughters, creating quality, craftsmanship & moral integrity that will be passed down through generations of your bloodline.
I believe in honesty & authentically being yourself, embracing the journey. That’s why I wake up with a smile & go to bed with a smile. If you buy less & choose Naturalist Inc — I hope you do too.
Effortless elegance & cool — Easy, Breezy, Interesting, Old-worldly, Cosmopolitan, Regal, Relaxed, Chic — Magic.